In today's hyper-connected digital world, a solid reputation is not only desirable but essential for executives, especially those in high-profile roles. One poorly-timed comment or misguided tweet can spiral into a reputational crisis overnight. Consequently, routine checks on your personal brand's online footprint are critical for maintaining a positive image. If you're a busy executive, the idea of conducting a monthly reputation audit may sound time-consuming, but it need not be. Here's a streamlined, step-by-step guide to help you efficiently keep tabs on your public image.
Start by setting up Google Alerts for your name, your company's name, and any other relevant terms that people might use to search for you. This way, you'll get real-time updates in your inbox whenever you're mentioned online. You can customize the alerts to focus on news stories, blog posts, or forum discussions.
In addition to Google Alerts, consider using specialized reputation management software. Tools like BrandYourself, Mention, or Talkwalker can help you keep a closer eye on your social mentions and provide analytics to gauge public sentiment around your name.
Once a month, dedicate time to scroll through your Twitter mentions, LinkedIn comments, and other social media interactions. Look for negative comments or potentially harmful posts. If you find any, assess whether they need to be addressed publicly, privately, or not at all.
Type your name into Google and review the first two pages of results. These are what most people will see when they search for you. If any negative content shows up, make note of it and decide on a course of action, such as creating positive content to push the negative items down or contacting the source to request removal.
Your LinkedIn, company webpage, or industry profiles should always be up-to-date. Any recent awards, publications, or relevant activities should be added. This is also a good time to ensure that all the information is consistent across platforms, to present a coherent image to the public.
Take a broader look at public sentiment around your name. Are people generally positive, neutral, or negative when they mention you? Understanding public sentiment can help you tailor your public relations strategies.
Based on your audit findings, make any necessary changes. This could involve taking down outdated or inappropriate content, updating your social media policies, or even reaching out for professional help in the case of a more serious reputational issue.
Keep records of each audit, noting any trends, areas for improvement, or recurring issues. This documentation will make each subsequent audit easier and more efficient.
By dedicating just a few hours each month to this process, you can proactively manage your reputation and address issues before they escalate. Remember, in the age of information, your reputation is one of your most valuable assets—protect it diligently.