We harness the power of content creation, communication channels and digital marketing to secure your online reputation and fortify your presence. The result: The ability to respond to any crisis from a position of power.
Our client was an entrepreneur and high tech investor in the technology, healthcare and telecommunications spaces.
He has driven innovation at leading public and private companies in areas including data networking, data storage, cable, telecommunications, computing and semiconductors.
Following a swarm of negative press, our client connected with us seeking to repair his damaged online reputation and build brand resilience that would enable him to grow a newly developed, authentic personal brand.
1. Build a personal website with a personalized URL.
2. Build out owned personal profiles to populate with.
3. Optimise website and profiles for SEO.
4. Publish and promote new, positive content with links to owned sites and profiles.
We worked with the client to build, launch and optimise his personal website, developing a strong, personalised content hub. We secured his domain and built out optimised content that helped boost the website in search results.
In order to build a cohesive online presence, we built a series of personal profiles on a variety of authoritative sites. We optimised these profiles with important keywords to ensure they would drive traffic and increase in ranking, enabling us to control the first page of search results.
The negative articles that were ranking on page 1 for the client are no longer appearing in Google search results. The sites and profiles that we established are ranking on pages 1 and 2, and 90% of the first page of search results is controlled. We also established a Google Knowledge Panel that appears in Google search results for his branded keywords.
The negative articles no longer appear in Google search results
90% of the first page of search results is controlled
60% of the second page of search results is controlled
Established a Google Knowledge Panel for branded keywords
Strong branded presence on a variety of sites that enable the client to share their brand message