We use an array of tools and processes to draw a line between the what, when, who and how. We then connect it to the emotional and financial impact resulting from it and assess the extent of that impact. The result: the background and the facts required to take decisive action.
Case Study
A prominent news organization published an apology for a piece they had run on our client, a British Inventor and entrepreneur.
The apology was picked up by most UK publications, but was missing from two of the largest publications in the area.
We were asked to leverage social listening to determine if most people reading the missing two publications would have seen the apology in all the other papers.
Research: Determine the number of people reading the main publications who would likely see the apology, and how many would not.
Social Listening
Identify how many people are following the missing publications on Twitter, and then identify how many of them are also following one of the publications that picked up the apology.
Identified 2,003,832 active Twitter followers of the publications which did not mention the apology and the publications which did.
From this, we found that there are 4,462,483 Twitter followers of the publications with no mention of the apology, who do not also follow one of the other 5 publications, meaning that there is a chance that they did not see the apology.
Estimated that, potentially, 4,000,000+ readers of the missing publications did not see the apology.