We pick up where others leave off, putting together a plan to suppress negative sentiment, take control over the conversation and grow your digital footprint. The result: Ownership of your narrative and preparedness for the future.
Case Study
Our client is a technology industry veteran who previously served in the government in two separate roles.
In 2015, they were the target of an accusatory and baseless tabloid article - an article that, unfortunately, gained a lot of traction because of its inflammatory wording. It quickly rose to the first page of her Google search results.
We teamed up with our client in late 2015 to help the client gain control of their Google search results and displace the negative content that was cropping up. This would include not only SEO tactics, but also a full personal brand build-out that would enable the promotion of the client’s work as an advocate of online safety while gaining control of their online reputation.
1. Optimise the client’s personal website and social media accounts for SEO.
2. Drive traffic to positive media mentions of the client.
3. Develop client’s personal brand messaging.
4. Create and promote new, rankable content via personal website and social media channels.
5. Monitor the online conversation surrounding the client.
Website
The first step was to establish an online hub that could be optimised to rank for the client’s branded keywords while also providing a launching point for branded content. We built, optimised and grew her website, which now ranks at position 2-3 on the first page of Google search results.
Profiles
We built and optimised profiles on websites such as Wikipedia, Crunchbase, Bloomberg, etc. for the client and linked them to important assets. These profiles establish positive and controlled links that rank well in search results and provide an authoritative platform to share her brand message.
Social Media
In order to build an authentic personal brand, we stablished a social media strategy to share content, drive engagement and build a following. We curated and promoted daily social media content that not only drove traffic to target sites, but also established her as a thought leader in her industry.
The tabloid article was successfully displaced, and additional negative content that has been published since has also been displaced quickly because of the client’s strong online presence. 80% of the first page of search results is controlled, and the client has a strong and engaged social media following. This ongoing digital presence has helped the client find opportunities to further her work.
Tabloid article suppressed to page 10 or lower.
Additional negative content published since 2015 has not ranked on the first page of Google search results long-term.
80% of the first page of search results is controlled.
Client’s website, social media accounts and Wikipedia are ranking in the top 8 search results.
Client’s initiative organisation has gained traction on Google and is ranking on page 1.
Established a Google Knowledge Panel for the client's branded keywords.
Built the client’s social media following to 16,700.
Established the client as an influencer and thought leader in her industry.